An interesting question for the blog title, isn´t it? "Why am I required to have a blog page?" "Is it really that important?" I run a small/medium e-commerce store; no way it's that much important!" Or is it?!
Well, the short answer is a resounding YES! It´s not only important, but maybe even essential! Frequent blogging is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers. Businesses that "blog" tend to enjoy almost 100% more inbound links than those who do not have a blog.
Even from customers' perspective, more than half of consumers have made a purchase based on a blog post. And the majority of marketers find that blogs are the most important method of content marketing. The list just goes on and on.
That is why we would like to point out a few crucial tips for you to make and maintain your blog's quality.
Maintaining a blog can be quite demanding. First of all, you're forced to continually search for new topics and ideas to provide unique and useful information to your readers. The content has to be perfect.
1. Keywords are essential
Even though you can write about anything (of course, in the domain of your website's niche), it is essential to keep an eye on your keywords that search engines use to select you instead of your competition. Having a few selected terms carefully implemented in the text will grant you top positions in search engines.
2. "HOT" topics
The best way to find new topics is to monitor what's trending out there in the community. Take your time and shuffle through different portals and forums. Find a topic everyone is so hyped about and give it your personal stamp. Maybe it's holiday time – then you can write about how your products can make the holiday better!
3. Interaction with the audience
One thing you should always do is to invite your visitors and readers to leave their comments in the comment section. We already wrote about that in our blog. It's a perfect way to connect yourself and your brand with the audience, thus preparing the ground for them to come back again.
4. Expressing your personal opinion
Writing blogs enables you to leave your personal opinion and impression on the company itself or your brand. Almost every business can truly benefit from the blog that attracts customers on a personal level. Imagine having a CEO of a large company directly exchanging opinions with you… That would bring you back to that brand, wouldn't it?!
5. Your own-product-tailored blogs
A blog is a remarkable place to share your stories regarding the product you're selling with the customers. Provide the readers with as many photos as possible. Teach them how to use your product the best way. Do not allow to leave your blog post unfinished and superficial. People gave you their time to read it, provide them with a roller coasting experience, one they will not forget!
A blog is an excellent marketing tool for every e-commerce website out there. It helps you attract new customers, thus making your business grow stronger day by day!
Still hesitating to get started on your own? WE are here to help you professionally!