How To Recognize a Repurposed Domain: A Checklist

How To Recognize a Repurposed Domain: A Checklist

URL on wooden cubes

Do you own a trademark that someone else is holding as a domain name until you have paid for that? Then you can be a cybersquatting victim. To resolve the issue, you must understand what cybersquatting is and how you can recognize it well. We are going to inform you about the important things for you to learn in this regard.

So, here we go:

What’s cybersquatting?

Internet domainsCybersquatting is an act of registering, using, or selling a domain name with the intent to make profit from the goodwill of a trademark by someone else. The process typically refers to buying a domain name on the name of a business that already exists while intending to sell that name of the company and get profit in return.

The act of cybersquatting originates from a time when businesses weren't savvy about the internet and its commercial use.

How to recognize cybersquatting?

Do you want to know how to recognize cybersquatting? Here is a checklist on how you can identify and deal with cybersquatting in the best possible way:

Check if there is a website for a domain name

Firstly, you have to see if a domain name is taking to a website. Are you taken to a website that displays any of the following messages:?

  • Under construction
  • Can’t find a server
  • A domain name is for sale

In any such case, the likelihood increases that you have to deal with a cybersquatting act. The unavailability of the appropriate website means that the buyer of that domain wants to resell it to you for a higher price.

Even more, if you see a website using your business name and the website primarily comprises advertisements for products related to your trademark. Still, you might be a victim of cybersquatting.

On the other hand, there are chances that the displayed message on the site is just an innocent explanation, and the owner wants to use that website in the future with his legitimate plans.

However, suppose the domain name is obtained by a functional website dealing with the services related to the domain name and is not competing with your trademarked services and products. In that case, you are not dealing with a case of cybersquatting.

Get in touch with the registrant of that domain name

So, before concluding things here, you need to get in touch with the domain name registrant. Here you can get to know about the contact details of the domain owner. You can also use WHOIS lookup for this. This will let you find out a reasonable reason for using the domain name from the owner.

Pay to own it

Whether you are dealing with a cybersquatter or your domain name has been taken for a legitimate purpose, sometimes it is better to pay for the domain name. Paying a mutually agreed payment is quicker yet cost-effective than filing a complaint against this act.

Deal with a cybersquatter

However, if you want to deal with the cybersquatter legally, you have two options to consider in this regard. These two options include:

  • Suing under the ACPA provision.
  • Use the international arbitration system by ICANN

However, trademark experts prefer to work with Internet Corporation of Assigned Names and Numbers in this regard. It is mainly because this arbitration system is cost-effective and quicker as compared to ACPA. Most importantly, this process doesn’t necessarily require an attorney.

Repurpose content: What you need to consider?

After getting your required domain name, your content is the key to getting a higher rank in search engines. However, repurposing your old content can save you here. There are numerous reasons why you should consider repurposing your content.

For example,

  • Repurposing is impressive for your bottom line and the visibility of content.
  • You don’t have to be worried about duplicate content. It is because repurposing content penalties are pretty rare.
  • If you are adding value to your repurposed content, it will never let your audience get bored.

Tips for repurposing your content

Here are some of the best ways you can consider to repurpose your content:

  • Remember, content repurposing isn’t an afterthought, so crate your content while keeping the repurposing in mind. This will make it a lot easier to repurpose content down the road.
  • Make 1:8 a rule of thumb for content creation. It means every extensive article must be convertible into 8 content pieces. So, you can create at least 8 smaller content pieces from that.
  • It would help if you had some hit content pieces on your site, but that might contain examples or links that are outdated. So, refreshing that content with some critical updates and republish that.

Keep in mind that old can always bring new gain, and repurposing your content with no exception. So, make sure to repurpose your content to increase the bottom line in the best possible way.