What goes beyond website design?
What if we tell you that developing the right online solution and website design that is right for your business gets you only to the start of the game? The story continues with the thoughtfully created digital marketing strategy which promotes your business, bringing about just the right amount of attention your brand deserves. And there can be only one strategy – with as many tactics and methods you need to stay on the top of the game.
All your strategy pieces have to be concise, clear and coordinated in order to deliver the right message. Those parts could be landing pages, social media, email campaigns and more.
Your website is up and running, so as the customers
Oh, there are online alright. But in order to reach them, there is still a set of rules and procedures to follow. They must find you online and when they do, not to run away in a matter of seconds. So, how to utilize some of your potential customers’ known online habits? And yes, you must know something about your target audience just to be searched and found.
We are now getting to the point where it is essential to create a winning model that can put you and your brand’s website in front of the right audience.
So- make sure your website looks amazing. Not good, alright or sweet...there are tons of those out there. It has to be up-to-date, but more importantly, it has to be useful. We are talking well-written and organized pages, quality pictures, and a clear call-to-action. The latter is just so the customers won’t get lost while being on the site, never to come back. You might need professional guidance in order to achieve that, but the results could be surprising! What is certain, they would love to see all your inputs and ideas while creating the right strategy you and your business could rely on.
Effective Content Strategy
After some recent developments, a few marketers raised their concerns that “Content is King” wouldn’t suffice anymore. Lots of different numbers popped up while thousands of marketers tried to outnumber the competition creating epic pieces of content with thousands of words per article. To be clear - quality content is one of the most important pieces of any digital marketing strategy. By crafting fresh, relevant and valuable content you are one step ahead in attracting the right audience for your business.
Believe it; almost all your potential website visitors are bombarded with thousands of advertisements every second. So, you might take a more friendly and neutral approach and try to make your content unobtrusive and efficient. This way, you would be educating your audience, giving them that extra value they didn’t see anywhere else. It would create a special bond between you, your business and the customer – you’ve given them something free but invaluable, so they will be coming back for more.
Where should you start?
Try to present your service or product as an everyday necessity. Or if it falls in another, more expensive category, try to make it special and unique. We all know those must-have bags, 5k dresses, shoes or accessories, but how to make people believe that stuff you’re offering is right for them? It depends on your content strategy. If your story makes them click, if they can relate with your brand story, you are one step closer to your goal.
Besides having a good and informative website, try to cover at least two or three different social channels. Don’t fall into a trap of having too many different channels if you cannot pay enough attention to them and keep them updated. It looks unprofessional, bringing bad social proof. Try with Facebook and Instagram, and if you have enough quality videos and a cool website, open a YouTube channel.
Don’t forget that these are also powerful advertising platforms, so place your content and links, but always with a solid budget for promotions. And don’t be scared, it may cost you as a regular night out in Munich, and still bring you thousands in revenues – if the strategy is good!