It's no secret that the evolution and expansion of the internet have changed modern-day businesses' foundation. Online presence has evolved from a choice-driven option to an absolute necessity. Maintaining any profitable business forces owners to have a "mandatory" online presence., just "being on the web" is not enough, especially if one knows a wasp space of websites out there. Entrepreneurs are forced to come up with new innovative ways day by day to show their business as the best option for a buyer/consumer. However, the fact is that most entrepreneurs are not so well informed when it comes to trends and demands dictated by the modern market.
So what options do they have?
In most cases, hiring a web development and internet marketing agency seems like the only solution to the problem. Top-quality conducted marketing strategies, better positioning in search engines, efficient interaction with present and future buyers and consumers through social media…These are just a small portion of the results owners expect from them.
At that point, a new problem arises – "Choosing the best and most suitable Agency for me."
How to do that!?
Even with a thoroughly conducted comparison of services and results they offer, and sometimes even guarantee, one cannot get rid of the impression that basically, they provide the same. "So how can I choose the option that suits me best?!" - everyone asks.
It is precisely what we'll try to elaborate for you in this text, thus making it easier for you to make your definitive decision.
Logically, the first step you have to make is research. Give yourself enough time to explore all potential agencies. Don't rush your decision. Being well informed will prevent yourself from being "hooked up" by fancy words and promises. What you need, what you expect are results! You are paying for results! Take the time to thoroughly research the agency's experience and review the experience others had; are they overall positive or negative. Also, make notes about their own ranking. Even though it doesn't have to be crucially important, their ranking position might give you a clear insight into their expertise. You know, because if they can't successfully "sell themselves," it's entirely possible that they won't be able to successfully "sell you" to your potential clients.
On the other hand, research your own business project. Determine your target groups, what would you like to achieve, etc. And present that to them adequately!
1. Limit your research on corresponding agencies
Another important aspect is the range of research. Try not to analyze all agencies offering these types of marketing services (actually, you won't be able to so). You are selling one product or offer one kind of service. Just because some particular agency has satisfied clients in its agricultural area, it doesn't mean a lot if you're in dental services or car-parts selling business. Of course, they will promise you success. But the question remains – Will they be able to deliver it!?
2. Define your budget
Ideally, you would like to find someone who could skyrocket your profit for as little investment as possible. But just like yourself, marketing agencies also want to make a profit. That definitely doesn't mean they should get rich on you - quite the contrary. What you seek is quality, and in most cases (not a general rule), quality costs money. Remember that running an advertisement campaign for Google and social networks is a tricky thing (you wouldn't be looking for an agency if it didn't), and changes of trends is basically a day to day routine. This is precisely the reason why you need to invest in optimization and detailed analysis because only then can you be assured that your website will remain in top Google search results and that you will be noticed on social networks.
3. Contact your selected candidates
At this point, you have probably narrowed down your selection to a few potential candidates. The time has come to make the next step and get in touch with them. You should send them a "request for proposal" or RFP, explaining who you are, what you want, what your goals are etc. Ask them how they can help you to achieve these goals and what their strategy would be. Don't forget to ask questions about the price!
What experiences they have with small owners, what innovations they would apply , what results I hope for. Will the expected profit justify the initial investments?… These are just some of the questions you could ask. The better the understanding is at the beginning, the easier the cooperation will be later.
4. Conduct a test project
Don't fall for colorful ideas about how fancy and modern your website will look once they "do their magic." You may hire designers and developers, but you're looking for an Internet Marketing agency and experts. So, besides a "pretty" website, you need functionality! Give them some short-term assignments. Let them present their ideas, and prove themselves as the right choice for you!
That's about it, folks. Hopefully, we managed to point out a few fundamental steps and answers you have to consider when trying to find the most suitable marketing agency for you. Of course, these steps are not a universal nor definitive guidebook, but our goal was not that. Our goal was to glance at the necessary steps you should/need to take to make the right decision about your business.