Without a doubt, a website’s content is probably the most important part of any website. Content is probably one of the main reasons visitors even come to your website. Regardless of its pretty design, in most cases, it is basically the main reason that attracts them.
Imagine now if your website always remains the same. That literally since it was published you made absolutely no changes whatsoever. What do you think, how long will that website keep on attracting new visitors? Would it even be able to keep the current ones? Definitely not!
You’re probably asking yourself why? Well, maybe you should ask yourself a different question – “When was the last time you added new content?”
Regardless of whether your products or services changed or not, keeping your website updated can bring you multiple benefits. There are some practical reasons that oblige you to set a constant preparation and creation of new and fresh content as your No.1 priority.
- Visitors expect a “live” website.
- Regular update is beneficial to your SEO
1. Visitors expect a live website
As we mentioned above, your website can be a well-designed masterpiece with lots of pretty and useful add-ons. However, how many times can you watch and read the same thing over and over? Put yourself in the position of your visitors. Would you be looking for old and outdated information?
On the other hand, let’s say that your competition regularly updates its website content. While your content is static and inert they regularly publish new articles, blogs, posts, new services. Even if that newly produced content may look exactly like yours, the very same fact that they offer something new will make them look more relevant. Not to mention if they maybe provide some new service.
In order to keep the present and attract new visitors, it is crucial to prepare fresh content on a regular basis. One thing you should focus on is that you should publish new and unique content. Something that is useful, interesting. Your visitors should be able to get the information and answers they need.
2. SEO or SE(Optimization) – Google loves live websites
Your website’s search engine rank has a tremendous influence on the number of your potential visitors.
Google, as well as other search engines, scan every new page on the web. The process of adding a new page to a search engine database is called indexing. The algorithms by which indexing is being conducted are quite complex and mysterious. SEO Optimization’s only job is basically to adapt your website to those algorithm’s demands.
Frequent publishing of fresh content increases the possibility for a new page to be indexed faster. Hence the regular update of your website’s content is preferable – it increases the chance of obtaining a better position in search engines! Publishing new texts also provide a chance to bid on and rank for more keywords. Each new text, published on your website, provides the opportunity for the website to rang itself for more different keywords, and more keywords can help you optimize your website for those who are most relevant for your business!
NEW CONTENT IS AN EXCELENT MATERIAL FOR SOCIAL NETWORKS!
If you’re using a social network platform/s (and that is a must) to promote your business, then you simply have to be active! You cannot just “have a page on FB or Instagram profile” and not managing it! Maintaining these profiles sometimes is utterly unbearable due to a lack of new content.
That is why new texts, photos, video clips or information you add to your website are excellent material for sharing on social networks.
SO HOW CAN I PROVIDE NEW CONTENT?
One of the best ways of regular new content adding is writing a blog.
You should focus on publishing articles your visitors would like to read, which they find interesting. Articles that can be useful, informative and fun. Provide them with persuading information regarding your products and services. Point them out the benefits they get from your services. By providing your clients with a lot of information to, you’re practically helping them to decide to of buy your product.
Also, you should not only focus on new content. Shuffle through your website, update old pages, give them a new look, adapt them to the new environment. Don’t forget the links. Adding new content will expand your interlinking possibilities as well as backlinking.
We could go on and on but as you have probably figured out by now, one thing is clear – You should regularly update your website’s content! Period.
By doing so, you will obtain regular customers, provide yourself with material for social networks, and quality optimization of that content will grant you high ranking in search engines. By constructing that type of reputation, it is highly likely that your business will become an authority in its field, which can only lead to profit increase.