How to Benefit from Machine Learning and AI

How to Benefit from Machine Learning and AI

Businessman touching flying email icon with his finger

Machine learning and AI is usually connected to Google or Amazon, as they successfully utilized these innovations into their platforms. These solutions include vast volumes of data, so it is natural for big companies to make that first step. On the other hand, small and medium businesses are often hesitating to build such innovations into their current workflow. Nowadays, it’s never been easier to turn your small business into a data-driven company. Wondering how that works? Check out these new solutions.

Business woman drawing global structure networking data exchanges customer connectionCRM platforms and its functionalities

CRM (Customer Management Systems) systems actually gather information about consumers via all available channels, online and offline. These channels, like social media, emails and phone calls gather valuable data which is later used to automate marketing and lead generation. This is a platform you use later to manage interactions with current and prospective consumers. If your CRM is AI-based, it can automatically get more insights from available customer data and make marketing and sales teams more efficient.

In order to achieve that, someone needs to analyze consumer sentiments in recorded phone conversations, emails, social media posts, and customer reviews – and AI-based solutions are doing just that, and more. According to available data, they can adjust marketing and lead generation activities, so giving your sales team proper guidance. The salesperson gets better understanding of customer intents and could automatically route leads, personalize marketing campaigns and more.

Customer Service Solutions

As it is already known, customer support is the key component of customer satisfaction; it increases retention and brings a better image. Its quality may vary, as support agents are just humans and couldn’t handle all that manual and repetitive tasks, sometimes needed for a successful intervention.

So, that is where AI software kicks in. It could replace day-to-day operations of support agents, suggest or automate answers or classify messages so they could meet with the right team. This is of great help as it provides more time for dealing with issues which require human engagement. It could do wonders with all internal communication issues, providing more time for the actual and substantial conversation of employees. By automating repetitive questions, you are striving to a more substantial employee and customer satisfaction.

Marketing advertising commercial strategy conceptMarketing and CPC

Dealing with marketing budgets usually requires proper expertise, additional engagements and undesirable costs for small businesses. These days, SME enterprises can utilize AI-driven solutions for marketing, while being on a budget. They are already managing their marketing campaigns through AI-powered platforms, executing marketing operations across multiple channels (e.g Adwords, Facebook, Bing). They are offered the ability to analyze advertising performance and to get informed suggestions about the best budget distributions in terms of PPC (pay per click).

These AI marketing solutions help SME to find the best marketing strategy and dramatically reduce their CPC (cost per click). These platforms algorithms can analyze customer engagement as a result of previously launched marketing campaigns. Automation of regular bids and efficient budget monitoring will also mean saving money on hiring additional marketing and advertising staff.

Utilizing Intelligent Solutions

Almost every element of a business workflow involving data could be AI automated. Any classification and prediction from any bit of a company’s data could draw useful business insights and lead to future success stories.

The system can be also used to analyze product reviews processing them into useful reports containing practical business insights. All these features will save the small business the cost and time needed to review data flowing into their communication channels.

Small and medium businesses would have more results if they kick start their new strategy sooner rather than later. Instead of hiring additional help, why not utilize machine learning functionality to plug your data and workflow into intelligent platforms? Workflow automation coupled with business intelligence really saves small businesses time and money making them stay competitive in the data-driven economy.